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Mass Audubon Mission and Values

Our Mission
To protect the nature of Massachusetts for people and for wildlife

Our Vision
A Massachusetts in which people appreciate and understand native plants and animals and their habitats and work together to ensure that they are truly protected

Our Role
To serve as a leader and a catalyst for conservation, by acting directly to protect the nature of Massachusetts and by stimulating individual and institutional action through conservation, education and advocacy.

Our Values
Values are an organization’s essential and enduring tenets—a small set of general guiding principles. They do not change and should not be compromised. We are pleased to share with you Mass Audubon’s core values.

	LOVE OF NATURE We value the diversity and resilience of nature and treasure its beauty. Nature sustains and renews us, provides unexpected moments of joy, and inspires our daily work.
	PASSION AND COMMITMENT We are committed to nature and to people. We share our passion with others to connect people with nature and to inspire everyone to be stewards of the environment.
	PEOPLE AND COMMUNITY We care deeply about our colleagues, our partners, our members, and the communities in which we work. We learn from their experience, expertise, and beliefs, and together we build conservation communities that welcome and respect all people.
	INSPIRING ACTION We believe that every person can make a positive difference. Through education, personal discovery, and transformational experiences, we foster a conservation ethic in current and future generations.
	CREDIBILITY We bring expertise, sound science, long-term thinking, and community knowledge to solving pressing and important environmental challenges. Our personal and organizational integrity serves as a foundation for our work.
	TEAMWORK We work together to embrace opportunities and challenges in an ever-changing world. We encourage creativity, innovation, and action, while respecting individual points of view.